10 wedding dress brands unconventional brides will love

Elegant yet edgy wedding dress brands for the cool bride on the block.

10 brands unconventional brides will love
Houghton NYC

Getting married and want a more alternative bridal look? Check out these 10 super-cool wedding dress brands for fashion-forward, non-traditional brides.

1. & For Love

Describing themselves as a brand for the high-style, chilled-out bride, this Canadian bridal brand is inspired by Alexander McQueen, Rooney Mara and Kate Moss. Who wouldn't want super-model style on their big day?


Yes, this is probably your favourite online retailer for your casualwear and party outfits, but did you also know that ASOS have an incredible bridal range? Stylish designs + purse-friendly prices = winning!


3. Charlie Brear

British designer Charlie Brear produces stunning collections of vintage-style dresses with a modern edge. Think lots of layers and minimal, clean cuts. 

4. Daughters of Simone

This is THE brand for edgy boho queens, with their dresses boasting lashings of lace, flowing tulle and shorter than short hemlines.

5. Grace Loves Lace

If you'd describe your style as being effortless and free-spirited, you're going to love Australian brand Grace Loves Lace. Their bohemian gowns are simply to die for; the 'Holly' dress was Pinterest's most-pinned dress of 2016!

6. Houghton NYC

Non-traditional brides who want to make a statement on their wedding day; this is one for you. With super-cool cuts and fits (not to mention an amazing range of bridal biker jackets) all of your unconvential wedding dress needs will be met with a Houghton gown. 


7. Otaduy

Otaduy have a range of chic and cute dresses for the modern bride, with a range that includes everything from a white fringed bridal jacket to stylish bridal separates. Love.

8. Reformation

Reformation is every cool girls dream so we were beyond excited when we heard they were bringing out a bridal range! Not only does this Downtown LA-based brand have the prettiest, flowing dresses on offer, but they're all created using sustainable fabrics and methods.

9. Stone Fox Bride

Stone Fox Bride started as a boutique in New York, but now boast their own range of incredibly cool and quirky wedding dresses and accessories that are available online! Describing themselves as made for the "anti-bridezillas", alternative brides will be spoilt for choice here.

10. Temperley London

Designer Alice Temperley creates the dreamiest, most beautiful wedding dresses you can ever imagine. Layers upon layers of tulle meet incredible embellishments and floral embroidery. Style queens; take note. 

Looking for more cool wedding dress inspiration? Check out the 2017 bridal collection from Halfpenny London and how bridal jackets got cool

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