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The trend for seasonality continues in 2013, with British blooms taking pride of place. The popularity of soft vintage shades also continues – think dusky pinks, greying purples and sage greens.
New for 2013, these shades will be interspersed with bright colour pops in pink, purple and yellow. “There’s a distinct shift away from tight, architectural arrangements,” reveals Athena Duncan and Mairead Curtin, founders of London florist Rebel Rebel. “It’s about celebrating the wild form of flowers.”